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PHOTOGRAPHY
How to choose a Photographer
The images created by professional
photographers touch every aspect of your
life and give you a beautiful way to
preserve those memories. Professional
Photographers of America has the following
tips on selecting and working with a
photographer for your family’s portrait
needs:
Interview several photographers.
They should be willing to take the time to
listen to what you want in photography,
and ask questions about you and/or your
family. A photographer needs this
information to create images that tell the
story of who you are, or who you would
like to be. Keep in mind that you are not
hiring someone to simply take a picture,
but to tell your story.
Ask about style.
Do you like photo journalistic images? Or
is your style more classical, whimsical or
romantic? You should let the photographer
know what you have in mind, and ask if he
or she has experience in that area. You
want them to use the style that best
captures your personality.
Look at samples.
As part of the interview you should ask to
see some of the photographer’s work. This
will give you an idea of both the style
and quality each photographer provides.
Additional services.
Some professional photographers may
provide specialized services in addition
to photography. These services may include
retouching, for removing blemishes or
otherwise altering images; photograph
restoration, which can help preserve
memories from past generations; and custom
framing, to make your portrait look its
best. While your photographer may not
offer all of these services, he or she can
refer you to a quality vendor.
Communicate.
Make sure the photographer has a clear
understanding of your expectations. Take
the time to sit down with the photographer
and discuss the services provided and the
fees involved. This helps avoid any future
misunderstandings.
Ask about credentials.
Membership in a professional association,
certification or a photography degree
shows a certain level of commitment to the
profession. These types of credentials can
help you determine which photographer is
right for you.
Check references.
A friend’s recommendation, the Better
Business Bureau and professional
associations like the Chamber of Commerce
are excellent sources of information.
Once you’ve hired a photographer, they
should take the time to talk to you about
your family and their favorite activities,
as well as offer suggestions on location,
and coordinating clothing and colors. The
photographer will use this information to
create a photograph that tells your
family’s unique story.
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